Mikasa米卡萨

About Mikasa

Mikasa, a division of Lifetime Brands, Inc, is proud to be recognized worldwide as the leader in tabletop fashion in dinnerware, crystal stemware, barware, flatware and decorative accessories. Quality and great design have been synonymous with the Mikasa brand name for over a half-century.

George Aratani initially founded Mikasa as American Commercial Inc. in the state of California in 1948. Initially a dinnerware importer, Mikasa grew into a dinnerware wholesaler over the next twenty years supplying dinnerware to Bloomingdales, Macy’s, May Department Stores Company and other fine retailers. In 1957, the brand name Mikasa was introduced to the American public.

During the 1970’s, Mikasa diversified its product lines to augment its already successful dinnerware lines with the introduction of crystal stemware, stainless flatware, crystal gifts and picture frames, ceramic vases, table linens and decorative accessories. Lifetime Brands’ corporate headquarters are located in Garden City, New York, and its distribution centers are now located in Robbinsville, New Jersey and Fontana, California.

Mikasa, like many other companies, is the result of the typical American success story and has plans to continue the growth of its retail division throughout the United States.

Our Products.

Mikasa is proud to have long been recognized as the leader in tabletop fashion in dinnerware, crystal stemware, barware, flatware and decorative accessories for the home. Quality and great design are synonymous with the Mikasa brand. The world’s finest tabletop designers, working with the best factories, and using the most advanced technology in the industry, create products that are not only beautiful and well-made, but suitably priced for everyone’s lifestyle.

Mikasa’s dedication to high quality and exciting designs has been our trademark since the company was founded. Mikasa offers one of the largest selections of dinnerware in the world. At any one time, there may be as many as 500 patterns available. Even though we have a vast assortment of patterns, shapes and materials from which to choose, all materials and manufacturing processes are strictly monitored for quality assurance.

关于米卡萨

米卡萨,终身Brands公司的一个部门,是自豪地在全球范围内的领导者在桌面时尚餐具,水晶酒杯,酒具,餐具和装饰配件认可。品质和伟大的设计一直代名词米卡萨品牌超过一个半世纪。

乔治荒谷最初成立三笠作为美国商业公司在加利福尼亚州于1948年。最初是一个餐具进口商,米卡萨成长为一个餐具批发商。在未来二十年供应餐具到Bloomingdales百货商店,梅西,五月百货有限公司等优良零售商。1957年,该品牌米卡萨被介绍给美国民众。

在20世纪70年代,米卡萨多样化其产品线以增加其已经成功的餐具线引进水晶高脚杯,不锈钢餐具,水晶礼品,相框,陶瓷花瓶,桌布和装饰配件。终身品牌公司总部位于花园城,纽约,其配送中心现在位于罗宾斯维尔,新泽西州和Fontana,加利福尼亚州。

米卡萨,像许多其他公司一样,是典型的美国成功故事的结果,并计划继续其零售业务的增长在整个美国。

我们的产品

米卡萨感到自豪的是一直被公认为领先的桌面时尚的餐具,水晶酒杯,酒具,餐具和装饰配件为家。品质和伟大的设计是同义的米卡萨品牌。世界上最好的桌面设计,用最好的工厂工作,并采用最先进的技术在同行业中,创建不仅是美丽和制作精良,但价格对每个人的生活方式,适当的产品。

米卡萨的奉献精神,以高品质和令人兴奋的设计一直是我们的商标自公司成立。米卡萨提供的餐具,在世界上最大的选择之一。在任一时刻,可以有多达500模式可用。尽管我们有图案,形状,可供选择的材料,所有材料和制造工艺琳琅满目的质量保证严格监控。

Mikasa, 目前已在纽约股票交易所上市(MKS)

以下摘自Mikasa1999年年度报告——Mikasa的成功大部分源于:

★团结一致,充满激情。

★全部产品由遍及世界各地的,精选而优秀的厂家生产。

★多样化的,不断进步的产品生产线——包括日常生活餐具,正式场合餐具,水晶器皿,服务用器皿,不锈钢扁平餐具,礼品,装饰品,以及其他家用产品。

★由专业设计师所设计的革新的,时尚的产品,能够适应消费者生活方式的不断变化。

★大众化的品牌,多渠道的传播:MIKASA, STUDIO NOVA, CHRISTOPHER STUART and HOME BEAUTIFUL.

★在美国,加拿大和波多黎各,公司拥有165家专卖店。

★非传统的传播渠道, 包括产品型录陈列室,激励性促销,家庭购买,旅馆和饭店购买,批发商购买, 军队购买等等。

★两个分销中心,位于战略性的重要地理位置:南卡罗莱纳州的查尔斯顿和加利弗尼亚的长岛。